EXPERIENCED FOUNDERS WITH AN INNOVATIVE BUSINESS MODEL
The Roatel GmbH was founded in Düsseldorf in 2019.
The managing partners can look back on an internationally successful entrepreneurial activity.
And with their professional roots in logistics, they have well-founded industry expertise for a new business model — the Roatel.
How did this innovative idea come about?
STATE OF EMERGENCY FOR OVERNIGHT STAY ON THE MOTORWAY
Up to 120,000 trucks are currently parked on German motorways at night.
This compares with only around 625 service stations and truck stops. Inner-city and village hotels offer hardly any parking spaces — and cover only 1% of the required overnight capacity.
In addition, the digitalization of trade is an extreme driver for transport and freight traffic.
The reformed directives of the European Union contribute to exacerbating the state of emergency.
EU MOBILITY PACKAGE PROMOTES ROAD SAFETY
In its “mobility package”, the EU stipulates that employers have to pay for the recovery and thus for the road safety of their truck drivers.
A two-day rest period of 45 hours in suitable accommodation is required by law. The drivers’ cabs are no longer included.
Of course, the new social regulations apply not only to German motorways, but to all European long-distance routes.
STANDARD CONTAINER PLUS INTERNET PLATFORM
The name Roatel is a combination of Road + Hotel. The idea arose as a logistical consequence of the dramatic lack of opportunities to stay overnight “on the road”.
A real unique selling point is laid down in the business plan. It promises the best comfort for a relaxing stay at the best value for money on the motorway.
This is made possible by the modular design based on standardized overseas containers in combination with the digital booking platform on the Internet.
MOBILE AND MODULAR AND MAXIMUM AND MINIMAL
The mobile basic module forms a maximally comfortable microhotel with four single rooms, which are installed in a spacious shipping container (45ft High Cube Pallet Wide).
The container is thermally insulated and soundproof, and an air conditioning system is used for individual heating or cooling. The personal safety of guests is ensured by video surveillance.
A container is set up and ready for operation in just one day. Depending on requirements at the site, the individual containers can also be assembled into larger units.
BEST COMFORT AT THE LOWEST PRICE
One container has four single rooms, each with an area of 7.5 sqm. The ceiling height of 2.50 m and the large window create a pleasant ambience.
Each room is equipped with a 90 x 200 cm bed, toilet, shower, bench with table, storage, wardrobe and electric shutters.
WiFi and satellite TV with many international channels on a large screen are available free of charge and unlimited.
DIGITAL HOMEPAGE WITH SMART SERVICE
The digital platform also ensures the best possible service for booking and use.
Reservations and billing are simply done electronically at my.roatel.com, as well as check-in and check-out.
In this way, the room key is immediately sent digitally to the guest. A special application is not required for this.
AN IDEA CONQUERS THE MARKET
The Roatel — stay smart on the motorway.
With this motto, the new brand is not only recommended for tired guests, but also bright awake partners with attractive locations.
Together, they benefit from a business model that is unrivaled and that wins its target groups with strategic marketing and creative communication.
WELL ON THE TRAIL TILL THE START OF THE FUTURE
Roatel is not only aiming to establish a nationwide hotel network in Germany and Europe.
The digital network for marketing and booking is decisive for the customer-friendly overall package.
With its ambitious business model, the up-and-coming brand has met with a positive response across the board.
WELCOME TO A WIN-WIN SITUATION
The innovative idea provides promising added value to the decisive advantage of a property on the motorway.
Even without a purchase, a Roatel can be put into operation with minimal effort.
From day one, the remuneration from the lease amortizes the manageable investment and the additional service adds value to the core business.
Last but not least, the modular model allows a scalable range of rooms and more lucrative long-term economic prospects for the entire location.
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